Description
NATIONAL OCCUPATION CODE 11202
POSITION TYPE PERMANENT, FULL-TIME
The Digital Engagement and Analytics Coordinator reports to the Communications and Marketing Manager and works closely with the External Relations team to build and strengthen relationships with a wide range of stakeholders, including staff, tenants, visitors, sponsors, donors, and more. The role focuses on leveraging digital platforms such as email marketing, CRM, website/blog, and other digital tools to enhance engagement and foster community connections. If you are someone who thrives in a fast-paced environment, enjoys creating engaging digital content, and has a knack for analyzing data, we’d love to have you join our team!
The Digital Engagement and Analytics Coordinator will lead:
- Community Engagement: Actively engage, nurture, manage, and grow our community of email subscribers through tailored communication.
- Content Creation and Management: Write, schedule, and publish engaging email, blogs, and other digital content that drives participation and engagement and builds brand loyalty.
- Reputation Management: Monitor brand mentions, reviews, and feedback across digital platforms, and provide thoughtful recommendations to the External Relations team to help maintain a positive brand image.
- Insights and Reporting: Track engagement metrics (such as sentiment, follower growth, and mentions) to share insights and recommend improvements, build sponsor reports, and grow donor support for The Forks Foundation.
- Campaign Support: Coordinate and track the performance of digital marketing campaigns, including paid ads, social media promotions, and email marketing.
- SEO and Website Updates: Update website content and ensure pages are optimized for search.
The Digital Engagement and Analytics Coordinator is someone who:
- Has 1-3 years’ experience in a digital marketing role or related position.
- Is proficient with email marketing tools (like Mailchimp), CRM software, web content management systems (like WordPress), and Google Analytics. Experience with SEO, or paid advertising platforms is a plus.
- Is an excellent writer with strong content creation skills, the ability to adapt tone and voice for audience, and strong attention to detail.
- Has excellent organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Is a proactive problem-solver with a can-do attitude and the ability to find solutions independently.
Please send a cover letter and a resume to employerrep@abcentre.org.
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